As time goes by and the digital marketing industry evolves, many marketing professionals are changing the way they approach strategy and content creation. However, there are a few ideas that remain constant – for example, the buyer’s journey. Sure, it’s a hypothetical model of how the buying process goes, but it’s also been proven to be mostly true.
As a digital marketer, any marketing content you create must take into account at what point in the buyer’s journey your audience is. The quality of the content you create can make or break your marketing strategy. Producing content that’s valuable enough to be repurposed can afford you the following benefits.
1. Kill Many Birds With the Same Stone
Digital marketing content and campaigns take time, effort, and money to make. You can repurpose content so that it achieves different goals, which means you can generate more demand at lower costs.
2. Target Specific Buying Stages With Specific Parts of the Content
Understanding your client’s audience means that you have a better grasp of what they need at which stage. You can break up existing content accordingly, place it strategically, and use it to nudge along sales.
3. Achieve Higher SEO Rankings
The more optimised content you have, the higher your client’s search rankings will go. Make sure you include SEO elements such as keywords in all the repurposed content that you publish.
4. Increase Your Return on Investment
A marketing penny repurposed goes a long way. If the content you have is already proven effective, you can get the most out of it by using it to achieve something different – even with campaigns that are initially unsuccessful.
At every stage of the journey, different types of content will resonate with a buyer. At the top of the funnel, you need to catch their attention & keep it. So, bold, striking imagery or wording does it. In the middle, you need to provide them with the information they require for making a reasonable buying decision, do go into detail. Lastly, at the bottom of the funnel, you need to reassure the buyer that they’re making the right decision. Seal the deal with reliable facts to convert the lead.