Over the last decade, the way people use and perceive Facebook has undergone many transformations. The social media platform has gone from college startup to global data mine, and it’s continuously evolving. It comes as no surprise that many businesses allocate a significant chunk of their marketing spend on Facebook Ads. However, there are still a lot of companies who don’t recognise the growth potential of Facebook. Luckily, there’s more than enough room at the party. This blog highlights four things that prove the effectiveness of advertising on this particular digital platform.

1 – You Can Split Test Ads to Compare Which Version of a Campaign Works Best

Sometimes, the smallest details make all the difference. There’s no universally correct way to put ads together, but you can always analyse the audience reaction to decide which one gets the best results. Switch up the headlines, body copy, and graphics for an effective split test.

2 – You Can Nail Down Your Client’s Target Audience to a Tee

How well you target your client’s ads will depend on how well you know their audience. Conduct some market research and use tools such as Facebook Pixel (which uses previous traffic data to customise your audience) to target ads. This way, you can leverage information about the audience’s daily online activities for marketing content creation.

3 – Billions of Users Access Facebook on Their Phones Every day

The numbers speak for themselves. There’s no traditional media platform that can give your client as broad an audience as Facebook. You can widen your reach and make more sales for your client if you use the platform well.

4 – Detailed Analytics Tell You All You Need to Know for Creating Successful Campaigns

Facebook provides insight into user behaviour via the analytics tool. If you keep your finger on this pulse, you’ll be able to craft advertisements that prompt action.

Whether you recognise it or not, Facebook is at the forefront of a new age of advertising. All the people who log in daily are potential customers, waiting for the right prompt before buying into what your client has to offer. All you need is a seasoned team to help you pick up the heavy lifting so you can focus your efforts and reach them. We could be that team. Contact us today.