When considering where to place your client’s best drawcard content there are different opinions. A lot of clients’ websites use guest writers or ghostwriters while other clients who are starting out might put articles on other sites to: Build their exposure Develop a thought leadership reputation Increase inbound links to their website (Google algorithms like…
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Whether creating content for websites, social media, infographics, PPC ads or emailers, copy and design go hand in hand. However, many agencies have now gone fully digital, and that means creative teams and copy teams often no longer work within the same building. If they do, great. If your digital agency is more online than…
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If handing out freebies is one of your agency’s solutions to the shortfall in clients, it’s time to rethink this strategy. While sometimes proving effective, freebies and discounts don’t always create future business, so it’s important to evaluate if cuts in your pay per click reseller program , outsource web design services and social media…
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As a digital marketer, one of the things you’ll be expected to do for clients is to publish content that boosts their website traffic. Not only will they want more users coming their way, but your clients will want a significant number of them to be solid leads. The end game is to create revenue,…
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As a digital marketer, there’s no better time than the present to return to the basics of marketing. This entails identifying which of your actions garner leads for your clients most effectively so that you can direct more budget that way, eliminate some of the more frivolous or high-level awareness actions, and transition into hard…
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The digital marketing industry is in a constant state of evolution. Ten years ago, you would find a lot more paperwork in an agency filing cabinet or document vault. Today, the most important and sensitive information can be stored electronically in virtual filing cabinets, as it were. These virtual cabinets are what we call cloud…
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Over the last few years, the Globital team has worked tirelessly to establish a culture of excellence. We’re proud to announce that we have taken it to the next level by obtaining ISO 9001 certification. Service. Support. Success. Three words that are not only part of our daily vocabulary, but our daily actions at Globital…
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There are many facets to securing a sale using digital marketing content. After going through all the steps to reach the check-out section, there’s usually a waft of doubt that sneaks up on consumers. At this point, they’ll either make the purchase, abandon the cart, or put it aside for “later” (which turns into “never”…
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As time goes by and the digital marketing industry evolves, many marketing professionals are changing the way they approach strategy and content creation. However, there are a few ideas that remain constant – for example, the buyer’s journey. Sure, it’s a hypothetical model of how the buying process goes, but it’s also been proven to…
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Instagram has become one of the most popular social media platforms in Australia and around the world. With its mobile-friendly and visually-rich format, it has allowed family and friends to keep up with each other and also brands to advertise their products and services to their target audience. To attract as much traffic as possible…
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