
Communication Between Content And Design Teams Is Essential To Marketing Success In Your Agency
Whether creating content for websites, social media, infographics, PPC ads or emailers, copy and design go hand in hand. However, many agencies have now gone fully digital, and that means creative teams and copy teams

Free Handouts When Experiencing Income Shortfalls Will Make Agencies Fall Short
If handing out freebies is one of your agency’s solutions to the shortfall in clients, it’s time to rethink this strategy. While sometimes proving effective, freebies and discounts don’t always create future business, so it’s

4 Pro Tips To Help You Create SEO-Friendly Content For Your Client
As a digital marketer, one of the things you’ll be expected to do for clients is to publish content that boosts their website traffic. Not only will they want more users coming their way, but

Back To Basics: The Importance Of Focusing On The Bottom Line For Marketing Today
As a digital marketer, there’s no better time than the present to return to the basics of marketing. This entails identifying which of your actions garner leads for your clients most effectively so that you