Why is email marketing regarded as such a highly effective marketing tool in nurturing the sales process? There are many reasons why this business-building tool has a favorable effect on lead generation, but more relevant here, is how the nature of email marketing enables your clients to reach out to their prospective buyers almost instantaneously and nurture a relationship through engagement. Everyone has an email address these days and with smartphones providing easy accessibility to emails, businesses have access to their client base wherever they are, 24 hours a day. According to one report, of Gmail’s 900 million users, a staggering 75 percent use mobile devices from which to access their emails.
Oftentimes it happens that a lead generation campaign does not translate into actual sales for a business there and then. This is when nurturing business relationships through email marketing can help turn things around in two ways:
- The first is opening up opportunities for engagement between a business and a purchaser where a business can actively seek to address needs and challenges of a prospective buyer. Nurturing relationships is all about listening to the challenges and needs of the client. Email marketing is the most ideal tool to use to distribute much-needed valuable information and solutions a prospective buyer is looking for.
- The second is to offer a gentle reminder to a prospective client, be in front of them at the moment they happen to be needing the product or service. The customer may not have needed the product or service when the first lead generation drive took place, but there may come a time when they do and you want to be right there. Email marketing, distributed in a specific email sequence, can fortuitously bring to the attention of a prospective buyer your brand, opening up another opportunity to make a sale.
Nurturing, automated email marketing campaigns are one of the valuable wholesale digital marketing services that SEO Resellers USA offers to our clients and their clients. Let us help build your business and your clients’ business through strategic services like this.
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