Are your clients feeling overwhelmed with the idea of planning and executing an SEO strategy? We do not blame them. A simple internet search into how to get a brand visible in the digital space can yield millions of results.
Narrow it down to SEO specific tactics and your clients may believe that optimising their business for search engines will involve more time, effort and money than they have. Running SEO can be a very complicated and overwhelming process – but as a digital marketer, you already know this.
Thus, your job is to communicate to your client that even if it is an intimidating project to do on a small budget, it does not mean that improved rankings, better quality and volume of leads are impossible.
In the famous words of Sun Tzu: “A strategy without tactics is slowest to victory, and tactics without a plan are the noise before defeat.” You can help clients build and implement an SEO strategy with limited funds, provided you focus on the elements we have listed below;
Focus on Local SEO To Dominate Local Searches.
Before you can walk or run, you need to learn how to crawl. Start your client off small and work their way up in rankings. To achieve this on a limited budget, you have to focus on local SEO first as there will be less competition here.
Focus On Long-tail Phrases and Keywords.
Whether or not your client operates in a niche market, they can benefit from making use of long-tail phrases and keywords.
Take your time to research their ideal market and their competitor’s behaviour so that you can optimise their website with less direct competition and to a more targeted audience.
Focus On The Page Speed Of Their Website
If your client’s website is not as fast as a Cheetah chasing a Springbok across the African wilderness, it doesn’t matter how great it is in terms of content or keyword optimisation – visitors will not stick around to find out.
Website speed is an essential factor in influencing user experience. By improving user experience, you demonstrate to search engines that your client’s site meets the needs of people using search engines.
Focus On Fixing Errors In The Search Console.
If the above elements are all in line, undertake an SEO audit of your client’s website to identify any errors, bugs or broken pages present.
To accomplish this, you can utilise numerous free online tools (or get in touch with us for a free SEO audit) and conduct a comprehensive analysis. This audit will show you where your client stands to improve. Before and after making any changes, be sure to implement analytics. It will help you gauge the improvements that come after.
There you have it, a simple and effective SEO strategy for even the most frugal of businesses. Of course, if you ever need any help executing this strategy, get in touch with us today.