What psychological triggers win sales and influence customers? Marketing psychology professor Robert Cialdini asked this question in his ground-breaking book “Influence”. Of the 6 triggers identified, one of them was scarcity.
You don’t need to be an expert to understand why Americans respond to scarcity. At SEO Resellers USA we’ve seen our clients successfully combine continuous limited supply, deadlines and exclusivity leads with our wholesale SEO and offshore copywriting to great effect.
So if this works so well when promoting products and services, just imagine what it could do when applied to how businesses nurture clients.
Amazon founder Jeff Bezos once said that he sees customers as “invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” So what better way to show your clients appreciation and to develop relationships with them than by using exclusivity in your nurturing tactics?
Targeted client appreciation can be supplied to a select group of clients, or even those who were active in the past but have tapered off of late (due to circumstance or on purpose).
No matter which one it is, you should be actively invested in retaining the customers you have. Research continuously shows that the longer a customer stays with a business the more profitable they become. And appreciation tactics have the added benefit of costing less than expensive acquisition strategies, especially when combined with Digital Marketing Resellers to support it.
But if you’re considering ‘appreciating’ your clients with a branded pen or cap, think again – modern times require modern tactics that cut through the noise to leave a lasting impression and cheap giveaways are a dime a dozen with businesses. Consider investing in experiences that will linger in their minds and add value, while offering you a chance to interact with them on a regular basis outside of a sales setting.
You’ll find that not only will you keep the clients you have but that you’ll be more likely to get referrals from them – and referrals are more likely to be loyal customers than those that walk in off the street. It’s a situation where everyone involved wins!